Hi-Fi Corporation in Boksburg, SouthAfrica


Shop1 Eveleigh Mall, , Boksburg , SouthAfrica




South Africa

011 841-4300

Hi Fi Corp is a brand of JD Consumer Electronics and Appliances trading under the registration number 1963/002...View more

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About us

The company was founded in 1993 on the premise of bringing the lowest possible prices to consumers. Almost two decades down the line, and with the title of biggest audio and visual warehouse in Africa and the Southern Hemisphere to its credit, HiFi Corp has cemented its position as the market leader in its field, offering the wildest product range and the highly competitive prices. It’s off the back of this that the company has strategically repositioned itself to offer customers something more than just the best price; it’s now looking to differentiate itself in the market through specific, customer-centric service offerings, as well as specialised sales people. The company has moved beyond a purely price-based value proposition to offer customers a more informative, valuable and relevant shopping experience. It aims to be SA’s one-stop shop for electronic and electrical goods with the widest range of products available at everyday low prices, complemented by knowledgeable staff that can help customers make informed purchasing decisions. Simply, it’s tech shopping made easy. The company has updated its identity in line with this new positioning. This has included a new store design, that makes shopping at HiFi Corp a great experience and also shortening the name Hi Fi Corporation to HiFi Corp, evolving the existing logo to mirror the new focus, and adopting a new brand promise.


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